ABOUT BIORÉ® SKINCARE
We take an unconventional approach to skincare by fighting smarter, not harder.
Our products work with your pores in unexpected ways to reveal your best skin
today, and the days after that too.
Owned by Kao Corporation, headquartered in Tokyo, Japan, the Bioré® brand made its United Kingdom debut in 1998 and we continue to lean into our Japanese beauty heritage to this day.
The Kao story begins in 1887, with a small face-care company founded by Tomiro Nagase. Nagase was on a mission to do things differently to make high-quality facial soap that was also affordable. He called it “Kao,” pronounced the same way as the Japanese word for “face” (makes sense, right?).
As the first skincare brand to focus on the root of problem skin — THE PORE — Bioré® Skincare has taken a “Do Different” approach since the very beginning. Even though we create our own line of high quality, affordable skincare products in Europe & North America., we develop formulas according to the Japanese beauty philosophy of functionality and simplicity with long-term results. If you have been to Japan, you may have noticed a similar line of Bioré® products.
While the formulas and development are separate from those in the Americas, we’re able to leverage our parent company’s innovative Japanese technology, backed by years of scientific research and development — hello, skincare jackpot!
Our Japanese beauty roots inspire us to advance and enhance everything we do — innovation is in our DNA. When it comes to cleaning and caring for those 20,000 pesky pores, we’re all about working smarter, not harder. We’re serious about helping you get the skin of your dreams, but we’re also serious about making it fun, affordable and truly achievable.
